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Pork, another red meat
Fear is a great motivator and, being in the business of motivation, advertising has always been very quick to take advantage of human uncertainty to build demand. An example of this is the famous “The other white meat” campaign for pork that ran in the States in 1987 and was copied here in Australia during Continue reading
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A requiem for bacon
On October 26, 2015 the International Agency for Research on Cancer (IARC) broke my heart. I know this sounds dramatic and maybe even a little silly. International research agencies don’t go around breaking peoples’ hearts. How can I justify this outrageous statement? Well it was on this day that the IARC issued a press release Continue reading
