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Hunger games: Why we get hungry and why we overeat
Imagine you are driving down a long and lonely highway. You are late but also conscientious, so you want to stick as closely to the speed limit of 100 km/h as you can. For the purposes of this story your cruise control is broken or you don’t don’t trust Tesla’s self driving function so you Continue reading
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Pork, another red meat
Fear is a great motivator and, being in the business of motivation, advertising has always been very quick to take advantage of human uncertainty to build demand. An example of this is the famous “The other white meat” campaign for pork that ran in the States in 1987 and was copied here in Australia during Continue reading
